With the deepening development of the digital economy, the asset structure of households has expanded beyond traditional tangible assets such as real estate and bank deposits. Virtual online assets—including self-media accounts, e-commerce stores, high-value gaming accounts, and digital collectibles—have become significant components of modern household wealth.
In family law contexts such as marital dissolution, natural death, and estate disposition, the legal characterization, ownership determination, value assessment, and inheritance qualification assessment of virtual assets have become common points of contention in family disputes. This article systematically elucidates the application rules of virtual assets in divorce division and estate inheritance by integrating current legal provisions and judicial practices, while proposing practical risk prevention and proactive planning strategies.
I. Clarifying Legal Definitions: The Scope of Legal Protection for Virtual Property
The Civil Code has explicitly established the legal protection status of virtual property in cyberspace; however, not all online accounts possess the legal basis for division and inheritance. According to judicial precedents, only virtual assets that simultaneously possess economic value, are marketable and convertible into cash, generate sustainable returns, were registered and operated during the marriage, were maintained through joint marital resources, and do not exhibit strong personal dependency or exclusivity may be classified as inheritable and divisible property.
Online accounts solely used for private social communication, devoid of commercial monetization value, and exclusively for personal identity purposes are generally excluded from the scope of marital joint property or estate disposition. Virtual assets recognized by judicial authorities and eligible for ownership disposition are primarily limited to various online assets with commercial operational value and monetization capabilities.
II. Legal Scenarios in Divorce: Determination of the Nature and Division Rules for Virtual Property
In divorce disputes, the People's Courts follow a trial logic of first determining the nature of assets, then confirming ownership rights, and finally conducting valuation when disposing of virtual property. Virtual accounts registered before marriage that were not operated with joint marital resources after marriage are generally recognized as the personal property of one spouse. Virtual accounts initially established before marriage but significantly appreciated after marriage through the couple's joint efforts and financial investments shall have their appreciation portion classified as joint marital property according to law. All virtual property created during the marriage through registration, operation, or recharging shall be directly recognized as joint marital property.
Property division adheres to the principle of prioritizing personal attributes and generally does not mandate changes to the real-name registration entity of an account. Virtual assets are typically awarded to the real-name registered rights holder or the long-term actual operator, with the acquiring party paying corresponding compensation to the other party based on the asset valuation. In similar cases involving self-media accounts with millions of followers, judicial authorities often combine industry revenue standards with professional appraisal conclusions to order the operator to bear a reasonable proportion of compensation liability toward the affected party.
The value of virtual property may be determined through prior negotiation between the parties; if no agreement is reached, a professional appraisal institution may be engaged to assess its value using methods such as the income approach, market comparison approach, or cost approach. Even if the user agreement of an online platform prohibits private transfer of accounts, this provision cannot override judicial authorities 'determination regarding the division of property rights and does not affect the parties' lawful claim to their property rights.
III. Inheritance Scenarios: Application and Practical Challenges of Virtual Property Inheritance
Compared to divorce-related asset division, the inheritance of virtual assets is more complex in practice. Most online platform service agreements stipulate that account ownership belongs to the platform and is restricted to the registered user's personal use, thereby limiting ownership transfers at the platform level. Personal internet celebrity IPs and exclusive self-media accounts are highly dependent on individual identities, making direct real-name registration changes difficult. Furthermore, since most families lack mechanisms for preserving digital assets, heirs often cannot access account information or login permissions. Platforms also refrain from disclosing such data to third parties for user privacy protection. These combined factors create significant practical obstacles for virtual asset inheritance.
From a legal perspective, virtual assets possessing property value and asset attributes are legally classified as inheritable estate, granting heirs statutory inheritance rights. In practice, there is no need to strictly adhere to account ownership transfers; heirs may prioritize inheriting monetary assets within the account, such as unreleased earnings, advertising revenue shares, and project settlement funds. Alternatively, while retaining the original real-name registration information, heirs may apply to the platform for management authorization. For high-value self-media IPs and established e-commerce stores, adopting a corporate entity structure for asset ownership represents the optimal approach. Subsequent equity transfers through the company enable effective asset control, circumventing ownership restrictions imposed by platform agreements.
IV. Pre-planning for Prevention and Control: Avoiding Virtual Property Family Disputes at the Source
In judicial practice, most family disputes arising from virtual assets stem from the absence of prior written property agreements, inadequate retention of asset evidence in daily operations, and failure to establish proper wealth succession arrangements. Compared to post-event litigation for rights protection, proactive legal planning can more effectively mitigate the risks of property disputes at their root.
Through prenuptial property agreements or intra-marital property arrangements, the ownership of virtual accounts, profit distribution rules, compensation standards in case of divorce, and both parties' right to be informed about operations can be clearly defined. Agreements that comply with the principles of voluntariness and legality possess legal validity under the law. High-value virtual assets may be included in wills and notarized, specifying the account-hosting platform, asset value, login and registration details, and arrangements for heirs, thereby effectively preventing inheritance disputes among heirs.
For self-media accounts and e-commerce stores with commercial operational value, it is advisable to adopt a corporate structure for asset ownership. During marital dissolution, only the company equity needs to be divided, without altering the account ownership; in inheritance cases, asset transfer can be completed through equity transfer, while simultaneously achieving risk isolation between family assets and operational liabilities. A comprehensive virtual asset filing system should be established daily, retaining account basic information, asset page screenshots, business revenue records, commercial cooperation contracts, daily operational logs, and value assessment documents. Such thorough evidence retention provides solid support for subsequent property division and inheritance rights protection.
Summary of the Five Practical Skills
Virtual assets have been incorporated into the scope of civil legal protection in China. Those meeting statutory requirements can be legally divided during divorce proceedings or inherited as part of an estate. Divorce proceedings primarily determine asset distribution based on joint marital investments and asset appreciation, adhering to the judicial principles of maintaining ownership rights and providing compensation through valuation. Estate inheritance mainly involves transferring financial proceeds or authorizing third-party trusteeship, with high-value assets holding greater practical advantages when managed through corporate structures.
By establishing premarital and marital property agreements, obtaining notarized wills, ensuring proper preservation of asset evidence, and creating a compliant asset structure, digital assets can be securely protected and smoothly inherited, thereby preventing virtual assets from becoming a source of family conflicts.

